Why does Google want to define borders for the RTBF?3 minutos de lectura

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Consultor y Estratega en Social Media y Marketing Digital. Mentor en redes sociales y marca personal. Escritor. Conferenciante. Formador. HootSuite Ambassador Lat-Am y España. Profesor de comunicación digital y marketing digital. Director de formación y profesor en Escuelas de Negocio y centros de estudios. Asesor de empresas en las Cámaras de Comercio de la Comunidad Valenciana.

The Mountain View firm, that has clearly defined its universal position from its very beginning, with its international products such as Gmail, Gmaps and many others, has rejected the French data protection authority’s demand concerning the application of the right on all versions of its search engine.

Why such a paradox? What are the real issues behind the simple blog article published by Google yesterday?

Google publicly rejected the CNIL’s order and has decided to fight against the authority’s demand made in June 2015. The regulator considers that the implementation of the ‘right to be forgotten’ should be expanded on all the versions of the search engine. Max Mosley, is actually the only person who obtained an international search deindexation by an amicable agreement with Google.

From the very beginning, Reputation VIP has analysed the nature of the requests thanks to its forget.me service that allows its users to manage their requests in a simple and effective manner. “In a very short space of time we noticed that the requests mainly concerned private data that should not remain online. In our article on the Right to be forgotten’s first birthday, published on 12th May, we enumerated that around 60% of the demands concern private issues” said Bertrand Girin, the Reputation VIP’s CEO. The Guardian recently confirmed this position in its article revealing information found in Google’s code sources. According to the newspaper “Data shows 95% of Google privacy requests are from citizens out to protect personal and private information – not criminals, politicians and public figures”.

Google doesn’t want other nations to be inspired by the right to be forgotten?

According to Bertrand Girin, “The right to be forgotten is a judicial innovation that has inspired other countries, Europe is the source of the subject and Google is refusing to take it a step further. The international search engine doesn’t want other countries to set up this right, as it limits their desire to manage the world’s information”.

By respecting this measure, Google will risk to reinforce the preoccupations concerning the right to be forgotten, that are already setup in certain non-European countries.

The forget.me data has allowed Reputation VIP to notice a particular appetence from non-European countries. 23% of the visitors on the website come from the United States. “The enthusiasm around forget.me shows that the right to be forgotten subject has crossed all borders and the respect of private life concerns the entire world” analysed Bertrand Girin.

Japan, Canada, Israel and the United States are all thinking about the subject. For instance, in Japan, the Tokyo Tribunal, inspired by the decision of the European Court of Justice (ECJ), ordered Google to remove results concerning a complainant. Israeli deputies have introduced a law for the right to be forgotten. In the United States, a group of consumer defence has recently requested to the Federal Trade Commission to investigate about the reasons why Google has refused the right to be forgotten in the country. John Simpson, the group director, stated that Google could easily offer the right to be forgotten to the Americans, as they are committed to respect their customers private live. Their reluctancy to offer the Americans the opportunity to make a request of deindexation could be “unfair and misleading”.

About Reputation VIP

Reputation VIP enables leaders and companies to control their online reputation.

Using unique technology, Reputation VIP experts assist their customers in building and protecting their image on search engines. Founded in 2012, Reputation VIP has a team of 50 people and has won several innovation awards (Pass FrenchTech, JEI, Novacité in France and other innovation funds). Reputation VIP also offers an online Right to be Forgotten management service for the Europeans at https://forget.me

For more information, visit http://www.reputationvip.com

Source and image: Reputation VIP.

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